The 20th century can be termed as the century of the communication. The main mean of mass communication grew in succession as the century unfolded. Motion pictures arrived on scene in the first decade of this century. Regular radio broadcasts started in 1920s. Television entered the arena in 1940s, followed by cable television in 1950s, and satellite television in 1970s. Lastly the personal computer gave access to Internet in 1980s. It transformed the interconnected computer networks through World Wide Web by the 1990s.
The electronic media has touched every sphere of the human aspect. In the present times, information and technology are interwoven with the society’s economic progress. The evolution of electronic media has had an overwhelming impact on the society. The opportunities of communication have broken all barriers across national boundaries and have led to the germination of new ideas through the cross pollination of cultures. Electronic information has had a positive impact in the promotion of various social regimes.
Pakistan being the country possessing most happening situations due to terrorism within state & through nearby borders, non-governance, socio-political threats and incidents pulling international attentions, it was the Electronic Media which could bring information; these all above to the viewers of TV, Cinema & Radio. Realizing all this Government of Pakistan constituted an independent regulatory body called Pakistan Electronic Media Regulatory Authority (PEMRA) in year 2000. With the emergence of PEMRA various investors took interest in launching satellite TV & FM channels in Pakistan. As if today there are about 120 plus operative Satellite TV channels in News, Entertainment, Religious, Sports, Infotainment & General knowledge contents. These TV channels are not only respected within the country but they possess huge viewership within International sectors as well. FM radio channels also grew to an extent of 235 plus, operative in almost every major city of Pakistan.
On the other hand, Pakistan market has excelled into FTTH, Tripple Play and Pay TV sectors. Launch of DTH licensing is around the corner and the country start experience of DTH by the last quarter of 2020.
IGNETS, understanding this recent growing market niche, prepares itself and built a separate servicing division – IGN Media, having its own financial & technical resources to provide focused services to the clients in Media industry of Pakistan and nearby markets. With a team of highly experienced & seasoned technocrats and partnered with the globally renowned manufacturers IGN Media is delighted to present services into the following areas:
